Jane J. Wang

I started my career in clinical research, studying mortality risk and working across areas including HIV, ovarian cancer, multiple sclerosis, and Alzheimer's disease.

Very early on, I became fascinated by a question that still drives my work today: Why is it so difficult for people to do the things they already know are good for them?

In my research, I saw that information alone was rarely enough. People could understand exactly why a treatment or behavior mattered and still struggle to follow through. Real life gets in the way. Habits are hard to change. And even the best science can only help if people have access to it early enough and can actually use it.

That realization ultimately changed the direction of my career. I wanted to take what we knew about prevention, risk, and behavior change out of the clinical setting and make it useful to people in their everyday lives.

That work led me into health technology and eventually to Optimity, where we have spent more than a decade using behavioral science, gamification, and small actions to help millions of people engage more consistently with their health.

Today, my work is focused on longevity: helping people understand what deserves their attention now, what they can improve over time, and what consistent action can change over the long term. Because living longer should not require turning your health into a full-time job.